What Are the Three Types of Competitive Strategies which Companies Adopt? A company must adopt different types of strategies to remain competitive. These include cost leadership, differentiation, and focus strategies. Identifying which of these you should use is essential because each strategy has benefits. What are competitive strategies? Competitive strategies are designed to enhance the profitability and success of a business. They are essential for business success in today's world. A competitive strategy is a long-term plan. It aims to create a superior ROI, improve sales and profitability, and increase market share. To develop a powerful competitive strategy, you should analyze your competitors. You must understand their strengths, weaknesses, and strategic tactics. This will allow you to design a viable competitive strategy that will work for your business. Companies use two different types of competitive strategies. The first is best-cost strategies. These strategies target